The problem
RAHT-Kenya unites more than 40 religious institutes against human trafficking, but its message — the vision, the four-Ps approach, how to report a case, get help or get involved — needed one credible, nationwide online home that the network and the public could rely on.
My approach
I designed and built a warm, dignified site led by the network's vision — 'A world free from human trafficking' — and its mission to uphold human dignity. The journey is organised around the four Ps (Prevention, Protection, Partnership, Prayer), with clear report / get-help and get-involved paths, news and an about section, all easy for the team to keep current.
How it's built
- WordPress CMS so the team can publish news and update content without a developer.
- A four-Ps framework structuring how the mission and programmes are told.
- Prominent report / get-help and get-involved calls-to-action throughout.
- Fast, mobile-first and SEO-ready so the message reaches a largely mobile audience.
Highlights
- A mission-first hero that leads with the network's vision and dignity.
- The four Ps — Prevention, Protection, Partnership, Prayer — made clear and navigable.
- Report / get-help and get-involved paths that turn awareness into action.